Avoid greenwashing and make it easier for consumers

Doubt that environmental claims are genuine, or working out which claims are important can be a major barrier to the purchasing of green products. 

As a consumer we’ve all been there — standing in front of a shelf full of products at the supermarket, trying to figure out which one to buy. Looking at the claims on the pack often makes it even more confusing. 

A picture of a leaf that alludes to greenness doesn’t necessarily carry any validity. Or deciphering whether bamboo sourced overseas is more sustainable than a timber sourced in Australia is complex. Research takes time — a luxury the average individual doesn’t have.

There are many factors to take into account for a product to be better for the environment. Its environmental impacts throughout its life, from manufacture to use and disposal — including longevity of life and toxicity — need to be considered to give a true picture; it needs to address more than just one or two of these. Without robust third-party standards, there’s no accurate way to assess environmental impact with certainty, and furthermore; no standards to measure it against. 

Third-party ecolabels such as GECA exist to reduce environmental impact through providing stringent standards to which products must adhere in order to label themselves as green. GECA certification is trusted, rigorous and relevant. 

GECA recognises that it’s simply not good enough for manufacturers to make their own claims as to their products’ greenness or for them to decide which things are important in making such claims. Verifying your environmental performance claims will help you avoid greenwashing or misrepresenting yourself to consumers.